Potential customers often need to feel pain before they decide to purchase or 'must have' that product or service. Why is this the case? Let us take a moment to consider the above ‘Desire and Pain’ graph and to review it from a customer acquisition perspective.

Traveling can be painful business. The body craves movement. Sitting in a cramped seat for hours will challenge the fittest, most flexible person. Combined with using a laptop or handheld device, or trying to sleep, your body will be crying out for some exercise once you hit your destination. Here are some tips to help with body tension and stress.

For many people, the biggest obstacle to exercise is time; finding the time needed in our busy schedules. If it’s a low priority, like all your other low priorities it’s pushed back to the end of the queue. Here are some tips to help make exercise fun and part of your consistent routine.

There is plenty of evidence that employees are more stressed out than ever; they are tired because they don’t sleep very well; they eat poorly and are not as active as they should be! Leaders need to set an example in organisations and make wellness and health a priority.